Bragi, in Norse mythology, the god of poetry. Bragi was revered for his wisdom, his eloquence, his ability to compose and recite, and his knowledge of poetry. He was also the god of ceremony and the god of skalds (bards). According to the 'Prose (or Younger) Edda', it was because of Bragi that poetry was called brag, and a person, regardless of sex, was said to be a brag (chief) of men or women if he or she excelled in eloquence.
Brag's wife was the goddess Idunn, who kept the apples of youth that the gods ate in order to avoid aging. Thus poetry was linked with the source of eternal youth.